Tempted by ingenious marketing

So… I got this email from iTunes telling me about the 10K Human Race. Its a 10K race set up by Nike along with iPod that will be held in 25 cities across the globe on August 31 (but the website says you could race anywhere you are). Here comes the ingenious marketing: you can actually track your progress as you train and after the big race you can compare your results with the rest of the world. Cool, eh? Well… in order to do this you need to purchase the Nike+iPod Sport Kit, which is actually pretty cool. Here’s a bit of the description of what it does:

“Whether you’re running the Nike+ Human Race or just out for a jog, this ingenious kit works with your iPod nano to track your time, distance, pace, and calories burned. It even gives you voice feedback on your progress.”

This is sounding really cool. But wait… in order to use this you need to have Nike+ shoes. Here’s how the whole things works:

“Thanks to a unique partnership between Nike and Apple, your iPod nano becomes your coach. Your personal trainer. Your favorite workout companion.


Insert the wireless sensor inside the custom, built-in pocket beneath the insole of your Nike+ shoe, then plug the receiver into the Dock connector on your iPod nano.


Now start your workout. As you run or walk, the sensor sends information to your iPod nano, tracking your time, distance, pace, and calories burned. If you choose, real-time, spoken feedback can even alert you to milestones throughout your workout.


Back at your computer, sync your iPod nano to transfer your workout data to iTunes and nikeplus.com. There, you can evaluate your performance history, set goals, and even challenge other runners to a virtual race.”

This sounds really cool. Of course, I don’t own an iPod Nano (I’ve got an iPod Shuffle), or Nike+ shoes or the Nike+iPod Sport Kit. So if I wanted to hop on board I’m looking at $159 for the Nano, at least $109 for the Nike+ shoes, and $39 for the Sport Kit, making it an investment of just over $300 before taxes. It’s actually not as much of an investment as I thought it would be when I started reading about how you’ll need and you’ll need that, etc… Which makes it that much more tempting (especially since yesterday I got a HUGE bonus cheque from work). But I will resist the temptation.

Besides… when I told my husband about this he said you could get almost all of the same training information from a GPS… which we already own.

But a GPS doesn’t sound as cool!

5 Replies to “Tempted by ingenious marketing

  1. there are so many running gadgets out there. What ever happened to just gong out for a run just for the fun of it? All that stuff does sounds pretty cool and with the popularity of running on the increase, it make total sense why this has come out. Part of me thinks it would be super cool, but the other part of me wants to keep running simple. Compared to other sports and forms of exersise, running is so simple in form. You just lace up your shoes and away you go.
    But I don’t wanna make seem like this doesn’t appeal to me, cause it does. But I know me. I know that I would probably get wrapped up in all the stats and times and distances of my runs and forget about the heart and passion of it, and I don’t want to loose that.

    I do have a little book that I record the times and distances in already and it was 1.97$ at walmart. So far since march 12 I’ve ran 63 KM and a total of 7 hours. I know there are many runs that i didn’t write down. I’m sure that i’d be closer to 80 KM, it was so encouraging to add it all up the other day.

    If you do decide to buy this stuff, keep us posted on how it works! Sounds like fun!

  2. it reminds me of this bit Jerry Seinfeld does about infomercials, and how they can talk about anything and make it sound like you NEED it. Like, “I don’t think I have a knife that can cut through a shoe!! I need one!” haha.
    I like that your hubby gave you another solution, that happens to be free. My hubby does that all the time. Isn’t it annoying? Sometimes you just want something new.

  3. Hey, Sarah and Ninette,

    🙂 I was definitely thinking of you when I wrote this post. I don’t think I was ever SERIOUSLY contemplating going out and buying all that stuff but I am suffering from a bit of “techno-lust”. It just sounds really cool.

    I’m not where you are at, Sarah, when it comes to running. For me, running is an ends to a means – I want to fit into my old clothes so I’m excersizing to get to that goal. I’m not actually running right now, just walking for 50 minutes to an hour first thing in the morning. Running seems like too much work for me and I reason that I could probably burn as much if not more calories by walking for an hour than by running for half an hour. (But I’m really happy for you, Sarah, that you have gained a love and passion for running just for the sake of running.) Because exercize is an ends to a means, I want to know how far I’ve gone, how many calories I’ve burned, etc. But in all reality, my measurement is whether I fit into my old clothes or not. So I probably don’t need all these gadgets anyways. Thanks for commenting. I was curious about what you would think about this stuff.

  4. Isn’t the saying “a means to an end”? haha.
    You’ll get there Carol. When I saw you that night at the concert you were looking awesome, so even if you’re not losing weight, you’re faking it very well! lol!
    All that matters is that you’re doing something you enjoy. While running might burn calories faster, there’s no point in doing it if you don’t enjoy it as much as something else.
    My dad has been encouraging me to go biking with him, but honestly, I HATE biking. I know it’s real good exercise, but it sucks, and it’s so hard!
    So I’ll stick with what I know.

  5. totally! YOu look great. nin read me the 4 runner personality types and your are like ninette. “the exersiser” the one that does it to get to a goal. i totally loved to hear of and ‘actual exersier personality!!” cuase you know me and appreciating how God made us all unique and different. I can’t stand walking! That’s so cool that God made some to love it. I’d much rather run! HAHA And you’re like, “I’d much rather walk”

    I guess the main thing is only to stay active. Don’t be a couch potato and keep moving. Whatever you love, do it! Are you still open to trying the stairs with us on a saturday morn? those are wicked!!! …..fun, that is…

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